Expert manual - How to communicate better on rights and freedoms

A high level expert meeting was convened on 31 May and 1 June 2017 in Vienna by the European Union Agency for Fundamental Rights (FRA) in response to the urgent need to more effectively communicate, at every level, the fact that rights and freedoms belong to all. There is now widespread understanding that misdirected public opinion has the potential to undermine even the most firmly established institutions and instruments, and that therefore many human rights organisations are paying the price for leaving public attitudes largely unattended.
 
In order to communicate well with the public, institutions need to communicate unlike institutions. They must acquire qualities of speed, agility, flexibility, imagination and novelty, and experiment boldly with new approaches, especially in the rapidly evolving sphere of social media. To this end, the meeting sought to bring together an unusually wide range of disciplines and professions: journalists from both traditional and new media, including data journalists, satirists, human rights educators, NGO communications experts, visual and infographic designers, marketers and advertisers, anthropologists, epistemologists, socio-linguists and neuroscientists, as well as experts in political communication, intercultural education, data analysis and Critical Discourse Analysis.
 
The following report is a distillation of conclusions (not formally adopted) and views, based on two days of presentations and lively debate, and combined with written and recorded contributions subsequently submitted by several experts unable to attend in person.
 
The meeting was conducted under Chatham House rules, meaning that remarks are cited here without attribution, and none of the many sources or examples of implemented strategies suggested in footnotes or textboxes are officially endorsed by  FRA; they are intended merely as signposts towards key developments in relevant  academic and professional disciplines. These signposts are, however, some of the most useful and practical products of the meeting.
 
While the meeting report we are sending you now is as such final, we nevertheless invite you to share your eventual feedback or comments on it or anything else you would like to share with us on the wider issue of effectively communicating human rights. This will allow us to incorporate your views into any future follow up of the meeting, including in any possible future related FRA publications.
 
The report  is also available on the FRA website via this link. http://fra.europa.eu/sites/default/files/fra_uploads/fra-2017-communicating-rights-expert-meeting-report_en.pdf
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