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Tools

Image in action: Improve your reputation

1/16/2017

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Learn to build a positive image for the youngsters with fewer opportunities by using (international) youth projects. A booklet full of tips on campaigning and marketing. (2010)

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Unfortunately, quite a lot of people actually have the prejudices about inclusion groups. This takes away the opportunities of the young people without even giving them a chance. The inclusion groups that youth workers deal with in their organisations often don't have a good reputation. SALTO Inclusion hopes this booklet inspires youth workers accross Europe to create greater acceptance of people who are different, to build a better image for them amongst the general public. Combating these negative images is part of youth and inclusion work. This booklet aims to give youth workers practical tools and tips to improve the image of their target group. This way, they create greater acceptance of the young people in question, which will contribute to their inclusion in society. At the same time, the young people's self-image will be strengthened.
 
Find new ideas on ...How images, stereotypes and prejudice function. Where do they come from and how to influence them in a positive way. How to plan an image-building campaign Common campaign tactics, such as: public actions & events, lobbying & advocacy, media & image-building Inspiration for your campaign from the business world: branding & corporate identity, advertising How to involve the young people from your organisation in your image-building campaign. This booklet is part of the SALTO 'Inclusion for ALL' series. Check out the complete series at www.salto-youth.net/InclusionForALL/.

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The international secretariat of Don Bosco Youth-Net ivzw is financially supported by the European Union, through its 'Erasmus+ Youth in Action'-programme, and by the Council of Europe, through its 'European Youth Foundation'. This website is a publication of Don Bosco Youth-Net ivzw. The website reflects the views only of the author, and the European Commission nor the Council of Europe cannot be held responsible for any use which may be made of the information contained therein.
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  • Home
  • About
    • Don Bosco Youth-Net
    • Who was Don Bosco?
    • Preventive system, Citizenship & Human Rights Education
  • Training
    • Upcoming activities >
      • Statement Coronavirus
      • Play It Covid-Safe!
      • Educate to Elevate Youth
      • Yout(h)echnology
      • European Summer School of Animators 2020
      • SoS-Safeguarding
    • Past activities >
      • Coping over coffee
      • I Youth Advocate
      • Camino
      • European Summer School of Animators 2019
      • The Journey Never Ends
      • European Summer School of Animators
      • Ready, Steady, Go !
      • Advocates for Education
      • Common ground
      • Rise Up !
      • DB4R >
        • Speak up!
        • Crossing borders
        • Take the next step
      • En Route >
        • A Preventive Approach in Human Rights Education
        • Pathways to Human Rights Education
        • Routes to Europe
        • Streetwise
      • All Alien
      • You(th) for Human Rights
      • Generations of Participation - Past training
  • Advocacy
  • Resources
    • Outcomes
    • Tools
    • Inspiration
    • Policy documents